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The DFA Campaign Academy mission is to focus, network, and train grassroots activists in the skills and strategies to take back our country, manage successful campaigns or run for office themselves.

Our Campaign Academy week-ends are 16 hours of interactive workshops bringing hundreds of local activists, campaign staff and candidates together for 2 days of intensive campaign training. Experienced campaign professionals lead sessions in voter contact, fundraising, communications, on-line organizing and much more to empower progressive activists with the skills to win in November and beyond.DFA Campaign Academy in Tampa

Attendees also meet with dozens of local progressive candidates and learn about exciting job and volunteer opportunities in their area. And of course, everyone receives their own copy of DFA's 180-page Campaign Training Manual.

We’re building a grassroots infrastructure of skilled progressive activists in all 50 states.

 

DFA Training 2004-2008

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Pictures from previous DFA Trainings

 

Featured Testimonials

The DFA Campaign Academy has had undeniable impact across the nation. From Elesha Gayman's upset State House victory in Iowa to Jerry McNerney's phenomenal Congressional pick up in California, candidates all over the country are publicly crediting the DFA Campaign Academy.

Elesha Gayman, IA State Representative:

"I had an uphill race in a part of Iowa that even the state Party didn't target. I sought training with a couple different groups, but it was the DFA Training Academy that really taught me the nuts and bolts of running a serious campaign. The DFA training taught my campaign how to analyze voter data, how to establish real-world goals and benchmarks, and how to talk to voters, volunteers, and the media. Campaigning is a skill, and it's something that every progressive activist should know. I'm certain we wouldn't have been able to win without the support and training of DFA."

Kevin Caridad, Butler County Organizer for Jason Altmire (PA-04):

"I was the Butler County Organizer for Jason Altmire the Democratic candidate for PA's 4th CD. Jason challenged Republican Melissa Hart who was a three term incumbent and was believed to have a bullet proof seat. However, Election Day disproved that reality. I went to DFA training back in the early spring in Columbus, OH where I learned all aspects of running a campaign. I was volunteered to head Butler efforts because no one had great expectations of Butler due to the heavy Republican registration. The expectation was 32% of the vote.

I used my new learned DFA skills for fundraising, grassroots organizing, and for a strong GOTV effort. By the time election Day came I had raised over 10 thousand dollars, had amassed over 80 volunteers, and was the GOTV captain for the democratic congressional, senatorial, and governors race in Butlers 4th CD. By the end of the night we had swept Republican Congresswomen Hart and Senator Santorum out of office while retaining the governorship. GO DFA!"

Thomas De Luca:

"I needed to tell you that thanks to you and your team, my candidate won her election.

Samantha Steele is the first Democrat to be County Assessor (Tippecanoe County, Indiana) in over thirty years. The Republicans fight hard to keep their County seats here. In fact, Samantha is the only Democratic challenger that won this election (unfortunately).

Your Warrenville, IL training did this for us. Thank you. I'll never forget it."

Carol Yager:

"I promised to let you know how I did in my precinct after DFA training. Quick background: I have never been a precinct commitee person before. I had done lots of volunteer work (knocking on doors, marching, calling, etc.) but never had responsibility for an area. I attended DFA training in Warrenville, IL because I really didn't know what I was doing. The Dems in my county are reorganizing. Since my area is one of the fasted growing in the US, voting records are incomplete with lots of wrong info. For example, according to walk lists from Voter Registrars, I didnt even live in my precinct. And many streets were missing. (In their defense, we are growing so fast, they do not have the staff to keep up) Following your advice, I got maps. And yes, I do live in my precinct.

There are 3 precincts in my subdivision, with about 800 voters in each (again according to the very screwed up out dated records). I am the only committe person. I determined to cover my precinct, and if I had time work on the other two (Did I tell you I am a dreamer and often bite off more than I can chew?).

I started in September with no volunteers, lousy records, and a strong Republican county. But, thanks to DFA training I had a plan! And I followed that plan.

Long story short, since you know the work involved, I really was hoping to just improve the Dem vote in my precinct (which has never voted democratic). I even reached the point of thinking the hell with the rest of the country, I can only do something about my little patch of earth.

At training you neglected to warn me of the anxiety and stress I would feel on election day! Waiting for the final numbers in my precincts (I covered all of mine and 3/4 of another) was torture. I had harrassed, stalked, fed, held hands and loved (boy do I love them!) my volunteers. Been out in all kinds of Chicago weather (even when I didn't want to go). Letters, meetings, registering voters, phone calls... you know the rest. But it all comes down to Election Day. This was my report card. Did I make a difference?

Hastert and the repubs still took the county with a huge margin. But in my little patch of earth, every single dem on the ticket won! Every single one. I don't know if that has ever happened in this county before. Of the three precincts: one that I never got to went Repub big with the rest of the county, one that I only covered part of went Dem with a small majority and my precinct went dem with a stronger majority. Goes to show if you train and get them out the door, it makes a difference.

Now the Kendall County Dems want me to head up all the precint people in the county. Start organizing for 2008. Asked if I wanted to run for county board.

I tell everyone that I didn't do anything special. I attended DFA training and followed the plan the best I could. It isn't magic. It was just following through on all that you taught me. So, kudos for you. You made a difference in my little patch of earth here in Illinois. Keep up the good work!"

 

These are just a sampling of stories we've recieved. Click here to read more!

Do you have one to share with us? Submit your own.

 


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Trainers

Matt Blizek
Training Director, Democracy for America. A veteran of training in the political and corporate worlds, Matt Blizek began organizing in student and local politics and was elected vice president of the University of Iowa Student Body. Since then he has has done field and fundraising work for numerous campaigns including the DNC, MoveOn.org, Russ Feingold, and Jon Tester. Matt joined Democracy for America in 2007.

Jennifer S. Coken
Executive Director, Main Street Colorado (an Education Fund in Colorado); prior to that she served as the Political Director for Congresswoman Diana DeGette leading her re-election campaign with an historic win of 73%. Before moving to the state of Colorado in 2004, Coken was a field associate with FieldWorks, coordinating 28 state house and senate canvass operations for the democratic caucuses in the state of Virginia. Jennifer also served as the National Campaign Director for the National Parks Conservation Association (NPCA), leading a coalition of nearly 400 organizations to influence Congress to recommend the largest budget increase in National Park Service history. Jennifer founded Coken Consulting Company in 1997, a Washington, DC firm providing campaign management services and strategic guidance for national and community-based organizations. Jennifer grew up in Cleveland and received her MA in Political Campaign Management from Kent State University.

Michael Cook
Michael Cook is a veteran of more than 25 political campaigns at the local, state and federal level. During his tenure as Executive Director of the Democratic Party of Arkansas he helped revitalize and re-organize the state party. His work there earned him recognition by the National Journal's "Hotline" as one of Arkansas' Rising Stars in 2003, and the Arkansas Times proclaimed him the "Wizard of Voter Turnout" during the hotly contested 2004 campaign season. He is the only Arkansas Executive Director who has simultaneously served as Coordinated Campaign Director, overseeing the Democrats' most intensive field operation ever in a presidential election year. He was a member of then-Governor Clinton's campaign staff during the 1992 presidential race, serving both in New Hampshire and at the fabled Little Rock headquarters. Michael previously served as consultant with Southern Strategy Group, a political and governmental consulting firm in Little Rock. In 2006, he managed the first winning Democratic campaign for Arkansas Lt. Governor in sixteen years. Michael is a veteran of the United States Army Reserves and holds a bachelor's degree in History from the University of Arkansas at Little Rock. He currently serves as the Chief of Staff for Arkansas Lieutenant Governor Bill Halter.

Dorie Clark
Principal, Clark Strategic Communications. Dorie is a media consultant with extensive campaign and non-profit experience at the national, state, and local levels. Clark served as the New Hampshire Communications Director for Howard Dean’s presidential campaign, developing and executing his media strategy in the state and managing relations with local and national press. Previously, she was the Press Secretary for former U.S. Labor Secretary Robert Reich’s campaign for Massachusetts governor. Clark also ran the successful re-election campaign for Massachusetts State Representative Jarrett Barrios (now a State Senator), and has served as a media consultant on a wide variety of races. Prior to her work as a campaign communications specialist, Clark was a staff writer for the Boston Phoenix, covering local politics and policy and winning two New England Press Association awards. She was also a regular contributor to the Boston Globe and Commonwealth magazine. She also co-founded a political action committee, OutSomerville, and won an award for GLBT advocacy from the Young Democrats of Massachusetts. Clark has taught campaign management at Emerson College and media studies at Tufts University. She is a Phi Beta Kappa graduate of Smith College and Harvard Divinity School. She lives in Somerville, Massachusetts.

Kendra-Sue Derby
Over her career, Kendra-Sue Derby has fought for progressive causes and candidates. She focuses her work on administrative and field activities. Most recently she was Senior Consultant to the Jon Tester for Senate and Montana Democratic Party. She also worked at Alliance for Justice from 2001 through 2006 as the Director of Field Operations. She trained thousands of activists and campaign employees when she worked for The Ron Brown - Paul Tully Institute for Political Action and as an independent contractor. Kendra has worked on campaigns of all sizes, ranging from City Council to Presidential, including the 1992, 1996, 2000 and 2004 Democratic presidential campaigns. In 2004 she ran the Democratic Party of Oregon’s coordinated campaign. Kendra currently resides in Denver.

Maya Enista
Chief Operating Officer for Mobilizing America's Youth. Maya has been active in public service, focusing mainly on voter empowerment and youth civic engagement, throughout her years in college. She began her career at 17 years old as the East Coast Coordinator for Rock The Vote. She continued her work as the National Field Director for the Hip Hop Civic Engagement Project. In addition to her Voter Empowerment work, Maya has worked with The Center for Civic Responsibility as an Empowerment Civics Coordinator, facilitating trainings for local New Jersey residents. Maya grew up in Maplewood New Jersey and attended Rutgers University in New Brunswick, NJ.

Carrie Giddins
Carrie Giddins served as the communications director for the Iowa Democratic Party for the 2008 Iowa Caucuses, helping run the most successful and most widely attended caucuses in history. A native of New York City, Giddins has worked in politics for over a decade. Before her year in Iowa, Giddins was the deputy communications director for EMILY’s List, a political action committee helping to elect democratic women. In 2004, she was the deputy communications director for John Kerry’s presidential campaign in Iowa. In 2002, Giddins worked at political direct mail in San Francisco, also doing general consulting for local and statewide California candidates. Giddins was the program manager for the League of Conservation Voters, running the GOTV effort in 42 states in the 2000 election. Just this year, Giddins launched Giddy Up! Communications a political communications consulting firm. In February 2008, she was named the political operative to watch by Politico.

Scott Goodstein
Scott Goodstein spent the last twelve years managing political campaigns and building progressive coalitions. After working for several members of Congress, the Democratic Congressional Campaign Committee and the Democratic Legislative Campaign Committee, Goodstein founded Catalyst Campaigns (www.catalystcampaigns.com). A master at mixing online and offline organizing tools with culture, music, politics and messaging- Goodstein knows how to build sustainable niche based organizations from the ground up including: Punkvoter.com, Rock Against Bush, MilitaryFreeZone.org, Save CBGB, and Operation Ceasefire. Goodstein received both a BA and an MPA from The American University School of Public Affairs.

Ellery Gould
A campaign veteran before he finished college, Ellery has experience at virtually every level of politics and in every region of the country; from mayroal aide to congressional communications director, Georgia to Arizona. A Tennessee native, Ellery most recently brought his talents for winning "red states" to the Democratic Congressional Campaign Committee where he oversaw media campaigns for some of the toughest races in the nation and helped bring a Democratic majority to Congress for the first time since 1994.

Lewis Granofsky
Lew kicked off his political career recruiting for the DNC Training Academy in 1995. In 1996, he worked alongside future FieldWorks partner Laurie Moskowitz and successfully coordinated a statewide initiative drive in Michigan, generating over 40,000 signatures from all 83 counties to place Senator Carl Levin on the ballot. In 1997, he began working with the Fund for Public Interest Research, one of the country's largest canvass networks. As a canvass director, Lewis continuously broke recruitment and fundraising records, including running the most successful canvass in the organization's 20 year history. While overseeing his fundraising canvasses, Lewis also managed many of the Fund for Public Interest Research's non-fundraising outreach projects. Lewis reunited with Laurie, his mentor, and came to work with FieldWorks as a vice-president in May 2005.

Arshad Hasan
Executive Director, Democracy for America; Arshad joined Democracy for America in early 2005 to develop and direct the DFA Training Academy. Before joining DFA, Arshad worked with MoveOn PAC during the 2004 Elections. Previous to his electoral experience, Arshad based his professional political career in environmental issue advocacy and organizing. His non-electoral experience includes work on legislative issue campaigns, corporate accountability campaigns, and grassroots fundraising. Arshad traces his Dean roots to February of 2003 when he founded one of the nation's first organized Dean groups, Philly For Dean. Whenever possible, Arshad likes to take off from DFA and work on campaigns with staffers he’s trained. In the 2006 general election, Arshad worked as the GOTV Director for Jerry McNerney for Congress. Arshad was born and raised in Grand Forks, North Dakota and went to college at the University of Pennsylvania.

Lauree Hayden
Lauree Hayden works with the political shop of SEIU International. For the last year and a half, she served as the Political Director of SEIU Local 21 LA, the union for public service workers in Louisiana. She worked to set up a political program and help navigate the new local through the post-Katrina political waters. She began organizing around environmental justice issues before becoming active in Democratic electoral politics in Massachusetts. She served as an Associate at the public relations and political consulting firm of Hattaway Communications. She served as Howard Dean's Congressional District Director in New Hampshire and later on staff at America Coming Together (ACT). She came to labor with a focus on the South/Southwest region because she believes that building a strong labor movement in the region is critical to changing relations of power on the ground and building real and lasting change for working people in America.

Andrea Hildebran
Principal of Progressive Persuasion Consulting, is a writer and activist with 17 years experience in legal, legislative and grassroots advocacy, non-profit management, as well as ballot measure and candidate campaigns. Most recently, she served as the Executive Director of the Kentucky Fairness Alliance, launching and serving within Kentucky’s campaign against an anti-gay Constitutional amendment banning marriage and civil unions. Prior to moving to Kentucky, Andrea was a fundraiser for Houston’s No on City Prop 2 campaign, and for Vermonters for Civil Unions. She was the Public Education Director for Gay & Lesbian Advocates & Defenders (GLAD) in Boston, and the Producer of One in Ten, a commercial talk radio show for the LGBT community. She chaired both OutSomerville, a political action committee for LGBT people in Somerville, MA, and Boston National Voices, a multi-racial coalition formed to facilitate cross-community responses to hate incidents in the Boston area. Andrea lives in St. Petersburg, FL and works as a consultant with progressive non-profits and on issue campaigns.

Erin Hill
Erin Hill currently works as the Political Director for Act Blue. She graduated from Wellesley College in 2001 with a concentration in Public Policy studies and a degree in English literature. Erin has worked in the Massachusetts State House, on Capitol Hill, and at Democratic National Headquarters in fundraising, operational and legislative research capacities. She spent the 2004 election cycle working on the finance staffs of the Kerry campaign and the Democratic National Committee.

Selene Hofer-Shall
A former crisis counselor, Selene joined the Dean for America Operations Team in 2003, helping to compile the largest FEC reports in Presidential Campaign History. Selene was one of the 12 original staffers of Democracy for America working as the assistant to the Finance Director. She left DFA to become Finance Director for Peter Welch in his successful race for Congress in a race where she broke all previous fundraising records for the district. Following the 2006 election, Selene worked in San Antonio, TX as the Finance Director for Ciro Rodriguez in the TX-23 run-off election, raising over $600,000 in less than three weeks to successfully oust an 7-term Republican incumbent. Selene currently works as freelance finance consultant.

Tom Hughes
Active in Democratic politics since 1988, Tom has worked on most divisions of a modern campaign including: management, field, fundraising, communications, political outreach, scheduling and advance. Executive director of the Vermont Democratic Party in 1998, Tom helped elect a state house and senate that went on to pass historic Civil Unions legislation. In 2003-04, Tom directed the Dean for America field operation in New Hampshire. He has been with Democracy for America since April 2004.

Ralph Miller
Executive Director, Latinos for America; California Chair of Latinos for Dean and 6th Congressional District Delegate for Dean; Executive Producer of Ralph Miller Productions/San Francisco, working with leading corporate sponsors for live broadcasts, events and concerts worldwide. A native Spanish speaker, Ralph grew up in Nicaragua, Dominican Republic and Miami; attended Georgetown University, 1972-1980.

Sally Miller
Sally Miller is the South East Area Political Director for the Service Employees International Union where she is based in Chapel Hill, North Carolina. Before moving to North Carolina she served as the Director of Government Relations for SEIU, Local 660 representing 75,000 Los Angeles County Workers. For over 12 years Sally has focused her career on helping organizations and campaigns engage and mobilize volunteers and members in grassroots politics and advocacy. Within this work, she spent six years working for United States Senator Paul Wellstone and his wife Sheila Wellstone. Sally has also managed several state-wide and local campaigns in California, Oregon and Minnesota.

Robby Mook
Robby started out as the Field Director for the Vermont Democratic Party Coordinated Campaign 2002, moved to become the Political Aide to a NYC Councilwoman in 2003, and in 2003/4 Robby worked as the Deputy Field Director, Dean for America in New Hampshire. After the Primiaries Robby worked at the on the DNC Field and Training staff for 2004. Robby has since managed a VA State House race and the Maryland Democratic Coordinated Campaign. Robby graduated from Columbia University and now lives in the DC area.

Jay Parmley
Jay Parmley currently works for the Democratic National Committee having served as the Mississippi Democratic Party's Coordinated Campaign Director and the Interim Executive Director of the South Carolina Democratic Party. From 2001-2005, Parmley was the fulltime elected Chairman of the Oklahoma Democratic Party. He is a past president of the Young Democrats of America serving from 1999-2001. Parmley was appointed by DNC Chairman Governor Howard Dean as an At-Large member of the Democratic National Committee in 2005 and is a member of the DNC Budget and Finance Committee.

John Rowley
John first worked as a TV and radio reporter in Iowa. He has produced TV and radion commercials for over 200 campaigns and was the youngest principal in a Democratic media firm (26) in the Democratic party when he and Bill Fletcher formed Fletcher and Rowley Consulting, Inc. Rowley is now president of Fletcher Rowley Chao Riddle (FRCR, Inc.) FRCR, Inc. has worked in over 35 states and won races from governor to city council. The firm has won more legislative races for Democrats that any other Democratic media firm. the firm has an 85% win record for women candidates and an 87% win record for African-American candidates. Rowley's commercials have won Pollie awards, Silver Microphone Awards and Vision Awards. His work has been featured on CNN and in Campaigns and Elections Magazine, the New York Times and the Washington Post. His firm has never worked for a Republican candidate. In 2006, his firm helped Democrats take three Republican seats (Foley, Ney, Pombo).

Jamal Simmons
Jamal Simmons is president of New Future Communications, based in Washington, DC. He has been a senior aide to several Democratic political candidates, serving most recently as traveling press secretary to former 2004 presidential candidates U.S. Senator Bob Graham and Retired General Wesley K. Clark. He was also communications director for U. S. Senator Max Cleland's reelection campaign.

During the 2000 presidential campaign, Simmons managed media relations in 40 states for Vice President Al Gore before spending four weeks in West Palm Beach as a Gore spokesman during the Florida recount effort. Prior to that, he served as chief of staff to U.S. Congresswoman Carolyn Cheeks Kilpatrick (D, MI) and as a political appointee in the Clinton Administration under U.S. Trade Representative and Commerce Secretary Mickey Kantor. Simmons got his start in politics and communications by managing logistics for dozens of national reporters while traveling with President Bill Clinton during his successful 1992 campaign.

Scott Simpson
Scott Simpson joined Lake Research Partners in 2004. He holds a M.A. in Political Science with a concentration in applied politics from the University of Florida, and a Bachelors Degree in Political Science and Public Relations from Millersville University in Pennsylvania. Scott has designed and analyzed survey and focus group research for progressive candidates and organizations and on a wide range of issues and ballot initiatives. Recently, Scott joined Hamilton Beattie and Staff, a Democratic consulting firm with offices in Florida and Washington, D.C.

Helen Strain
Helen Strain has been a field organizer for political campaigns for over 20 years. Her experience includes Regional Organizer for Florida House Victory 2000, managing 23 House Campaigns, Program Manager for The Clinton Group, were she managed hundreds of phone programs for Democratic candidates and initiatives from Canada to Argentina and most of the 50 states. She served as the Field Director for Janet Reno’s Governor’s race, for Dave Aronberg State Senate race (Dave was the only non-incumbent Democrat elected to the Florida Senate in 2002), for Representative Lois Frankel’s WPB Mayor’s race and Angela Alioto’s Mayors race in San Francisco . She served as Vice-Chair of the Florida Democratic Party and as a member of the Democratic National Committee. She is currently the Field Director for the Florida Alliance of Planned Parenthood Affiliates.

Don Weigel
Don Weigel has been in professional politics since 2002. In 2003 he helped coordinate the first ever full ticket campaign for Peekskill City Council, efforts which elected the second Democrat in over twenty-five years to the City Council. In 2004, Don served as Press Secretary for Samara Barend for U.S. Congress in New York's 29th district. In 2006 he won a special election in Buffalo, NY before moving on to be Deputy Exec. Director for the House Caucus in Colorado. Don has worked in campaign communications, field, or management consultant for numerous national Democratic / progressive organizations and causes, four congressional races, and dozens of state senate and house races. He currently serves as the Executive Director for the Colorado State House Caucus overseeing every state house race in Colorado.

Hilary Zwerdling
Vice President of Client Relations, Advocacy Inc. During the 2004 election cycle, Hilary served as Deputy Political Director for Congressman Joe Hoeffel's U.S. Senate Campaign, coordinating with local elected officials and Democratic leaders and organizing grassroots efforts. In 2002-2003, Hilary successfully coordinated a city-wide campaign to stop the privatization of New Orleans' water system as a Green Corps organizer. Hilary graduated from Amherst College.

 


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Campaign Academy Weekend Training Curriculum

The uniquely grassroots focus of the DFA Training Academy is reflecting in our curriculum development and selection. Each Training weekend is crafted with input from local grassroots leaders. Each Training weekend is different. With input from the local grassroots, we mold the Training weekend around your local races, local issues, and local landscape. Instead of being told what skills you must know, grassroots input guides what curriculum is chosen or developed.

You tell us. We find the experts. They come to you.

New curricula is being developed and expanded all the time. Can't find what you need? Let us know and we'll make it.

Available Curriculum

Electoral and Field Work

  • Targeting
  • Voter contact strategy
  • Voter contact tactics
  • Absentee and vote by mail
  • Get out the vote
  • Canvassing
  • Running a canvass
  • Phonebanking
  • Running a phonebank

Organization Building

  • Recruiting volunteers and building an activist base
  • Volunteer management
  • Building Precinct organizations
  • Working with the Democratic Party
  • Effective meetings
  • Fabulous houseparties

Communications

  • Crafting your message
  • Working with earned media
  • Working with paid media

Data and Voter File

  • Obtaining and managing your data
  • Data management tools
  • Working with the state Voter File

Fundraising

  • Donor Targeting
  • Call time
  • Fundraising events
  • Online tools and tactics

Online Organizing (I and II)

Coalition Building and Working with Other Groups

Holding Public Officials Accountable: Citizen Lobbying

 


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2009 Campaign Academy Schedule coming soon...

Click here to request a 2009 training in your town!


2008 Campaign Academy Schedule

* Seattle, WA Feburary 23-24
* East Bay, CA March 1-2
* Tuscaloosa, AL March 8-9
* Dallas, TX March 15-16
* Norman, OK March 29-30
* San Diego, CA April 5-6
* Charleston, SC April 12-13
* West Long Branch, NJ April 26-27
* Rochester, NY May 3-4
* Cincinnati, OH May 10-11
* Orlando, FL May 17-18
* Pittsburgh, PA May 31-June 1
* Lansing, MI June 7-8
* Kansas City, MO June 14-15
* Albuquerque, NM June 21-22
* Miami, FL July 12-13
* Austin, TX July 17-20
* Milwaukee, WI July 26-27
* Burlington, VT- September 14

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